Lagos-based communication and events consultancy, AT3 Resources is set to mark its fifth year of operations by hosting a week-long digital marketing boot camp for Small and Medium Scale Enterprises (SMEs), themed: ‘Leveraging Possibilities for SMEs in The Digital Age.’
The boot camp, which is the first edition, is designed to empower SMEs to seize the growth opportunities presented by the digital era. During the boot camp, participants will be armed with the best digital marketing tools, tips, trends, tactics and strategies from leading industry experts that will support them in their quest to actualise their full potential; as well as shape how they connect with their target audiences.
Speaking on the initiative, Founder and Chief Executive Officer, AT3 Resources, Tosin Adefeko said, “In the course of our journey, we frequently encounter small medium businesses, which desire communications interventions but do not have the requisite knowledge or resources to support their growth. In commemoration of our anniversary, we decided to lend our support to the growth of small businesses in tune with our belief that SMEs are the lifeblood of our economy.
The boot camp will be facilitated by a blend of digital marketing and communications experts such as Nkiru Olumide-Ojo, Founder, The Lighthouse Network; Franklin Ozekhome, Pop Culture Strategist; Rufai Oseni, Global Speaker & Development Expert; Ugochukwu Obi-Chukwu, Founder, Nairametrics and Oluwasola Obagbemi, Corporate Communications Manager, Anglophone West Africa, Meta among many others.
The digital marketing boot camp will enable SMEs to take advantage of growth prospects in the digital media era. The boot camp will include a deep dive into areas like, online reputation management, communications strategy, digital marketing, brand & visuals, and the ‘Always on’ Entrepreneur.
